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Marketing Occupational Therapy to Cardiac Rehab Programs

Belkis Landa-Gonzalez, Ed.D., OTR/L

July 25, 2012

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Question

How would you recommend marketing OT to a cardiac rehab program?

Answer

I would recommended getting to know the professionals working in the program, speaking directly with the referral sources and/or offering to give a presentation to the group about occupational therapy. Once your "foot is in the door", you can begin to communicate with them on what is unique about an occupational therapy perspective. You can make a good case that occupational therapy can incorporate "occupation" based and client centered activities to increase the client's overall engagement in the program. Occupational therapists can play a significant role in the cardiac rehab team utilizing this client centered approach.


belkis landa gonzalez

Belkis Landa-Gonzalez, Ed.D., OTR/L

Dr. Landa-Gonzalez is an Associate Professor of occupational therapy with over 19 years of clinical and consultative experience in adult physical and psychosocial rehabilitation working with a variety of conditions including orthopedic injuries, neuromuscular conditions, traumatic brain injuries and mood disorders. She has  worked in multiple settings from acute, to inpatient to home health settings and has been an occupational therapy  manager, leader and consultant. Dr. Landa-Gonzalez earned her doctorate in higher education and master’s degree in occupational therapy from Florida International University in Miami. She is a member of the American Occupational Therapy Association, the Florida occupational Therapy Association, The World Federation of Occupational Therapy, the Arthritis Foundation and the Traumatic Head Injury Association.


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